課程
| 學年/學期 Academic Year/Semester
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105 學年 第 2 學期
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課程名稱 Course Name
753866-001
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(中 Ch.)商業智慧
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(英 Eng.)Business Intelligence
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| 授課教師 Instructor
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徐國偉
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| 修別 Type of Credit
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選修
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學分數No. of Credits
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3.0
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| 備註 Note
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N/A
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| 課程簡介 Course Description
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This course will introduce students to the field of business intelligence, e-commerce, and business analytics. Class meetings are mostly lectures with occasional discussions. Students should prepare for discussions and presentations.
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| 課程目標與學習成效 Course Objectives & Learning Outcomes
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This course is to help students develop skills to utilize information technologies to make business more intelligent. Students will learn business intelligence, e-commerce, and business analytics.
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| 每週課程進度與作業要求【請詳述每週課程內容／授課方式與學生預習內容／學習活動／課後作業】
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This schedule is subject to change depending on students’ learning progress.
Week 1: Introduction to Business Intelligence (Ch. 1-2 of Book 1)
Week 2: Technologies Enabling Business Intelligence (Ch. 3-6 of Book 1)
Week 3: Management and Future of Business Intelligence (Ch. 7-10 of Book 1)
Week 4: Presentation #1
Week 5: Introduction to E-commerce (Ch. 1 of Book 2)
Week 6: E-commerce Infrastructure (Ch. 2 of Book 2)
Week 7: Building E-commerce Web Sites (Ch. 3 of Book 2)
Week 8: E-commerce Security and Payment (Ch. 4 of Book 2)
Week 9: Presentation #2
Week 10: Business Models for E-commerce (Ch. 5 of Book 2)
Week 11: E-commerce Marketing & Advertising (Ch. 6-7 of Book 2)
Week 12: Online Media, Social Networks and Communities (Ch. 9-10 of Book 2)
Week 13: Presentation #3
Week 14: Introduction to Business Analytics (Ch. 1 of Book 3)
Week 15: Decision Making under Uncertainty (Ch. 6 of Book 3)
Week 16: Optimization Models (Ch. 14 of Book 3)
Week 17: Data Mining (Ch. 17 of Book 3)
Week 18: Presentation #4
There is a 3-hour class every week. Every student is expected to spend 6-12 hours on the course.
Activities:
Week 1: Preview Ch. 1-2 of Book 1
Week 2: Review Ch. 1-2 of Book 1 and preview Ch. 3-6 of Book 1
Week 3: Review Ch. 3-6 of Book 1, preview Ch. 7-10 of Book 1, and prepare for the first presentation
Week 4: Give the first presentation
Week 5: Preview Ch. 1 of Book 2
Week 6: Review Ch. 1 of Book 2 and preview Ch. 2 of Book 2
Week 7: Review Ch. 2 of Book 2 and preview Ch. 3 of Book 2
Week 8: Review Ch. 3 of Book 2, preview Ch. 4 of Book 2, and prepare for the second presentation
Week 9: Give the second presentation
Week 10: Preview Ch. 5 of Book 2
Week 11: Review Ch. 5 of Book 2 and preview Ch. 6-7 of Book 2
Week 12: Review Ch. 6-7 of Book 2, preview Ch. 9-10 of Book 2, and prepare for the third presentation
Week 13: Give the third presentation
Week 14: Preview Ch. 1 of Book 3
Week 15: Review Ch. 1 of Book 3 and preview Ch. 6 of Book 3
Week 16: Review Ch. 6 of Book 3 and preview Ch. 14 of Book 3
Week 17: Review Ch. 14 of Book 3, preview Ch. 17 of Book 3, and prepare for the fourth presentation
Week 18: Give the fourth presentation
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| 評量工具與策略、評分標準 Evaluation Criteria
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Four Presentations: 100%
The themes of the presentations will be dependent on students’ learning progress.
The grading criteria will be dependent on students’ performance.
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| 授課教師 Office Hours、地點 Office Location
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Office hours: By appointment
Office location: 200409
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| 教學助理基本資料 Teaching assistant tasks
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N/A
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指定/參考書目 Textbook & references
（為維護智慧財產權，請務必使用正版書籍）
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1. Business Intelligence: Practices, Technologies, and Management. Rajiv Sabherwal, Irma Becerra-Fernandez. ISBN: 9780470461709. Wiley. https://www.tsanghai.com.tw/book_detail.php?c=547&no=3145
2. E-Commerce 2011: Business, Technology, Society, 7th Ed. Kenneth C. Laudon, Carol Guercio Traver. ISBN: 9780273750840. Pearson Education. http://www.tunghua.com.tw/portal_b9_page.php?button_num=b9&cnt_id=691
3. Business Analytics: Data Analysis and Decision Making, 6th Ed. S. Christian Albright, Wayne L. Winston. ISBN: 9781305947542. Cengage Learning. http://www.tunghua.com.tw/portal_b9_page.php?button_num=b9&cnt_id=6746
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| 課程相關連結 Course related links
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N/A
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| 本課程附件 Course attachments
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N/A
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| 課程進行中，是否禁止使用智慧型手機、平板等隨身設備。
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否
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學生自評核心能力填答率:
16.67% (1/6)
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能力項目說明：
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A.強化資訊科學領域的專業知識
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B.具有創新思考、解決問題及獨立研究的能力
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C.培養持續學習的習慣與能力
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D.具備策劃及執行專題研究之能力
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E.瞭解國內外資訊科技產業的發展趨勢
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F.具有協調及管理團隊之能力
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